Leading Australian automotive retailer, Supercheap Auto has signed a new agreement with one of the world’s leading filter brands, K&N Filters.
The new arrangement sees an extended range of quality K&N products being stocked in Supercheap Auto’s 300 stores nationwide.
It also includes a new partnership with Supercheap Auto’s V8 Supercars team and its driver, Tim Slade, with the #47 Commodore carrying prominent K&N branding on its front guards and interior.
K&N Engineering Inc. Sports Marketing Manager, Tony Yorkman said its new deal with Supercheap Auto provided the ideal scenario for K&N to lift its sales and profile in the important Australian automotive market.
“Motorsport is in K&N Filters DNA, so it is only natural for us to partner with Supercheap Auto because its people share our passion for racing and the company invests in motorsport marketing,” Yorkman said.
“K&N is involved in almost every form of racing around the world, and the technology developed for motorsport is applied in our range of performance filters for road cars.
“We’re excited to team up with Supercheap Auto, and Supercheap Auto Racing in V8 Supercars, and we are looking forward to seeing the results of K&N Filters performing on and off track.”
Supercheap Auto Promotions Manager, Dane Patterson said the company and its V8 Supercars program would play a key role in K&N’s growth in Australia.
“Supercheap Auto is excited to announce a new and expanded agreement with one of the world’s leading automotive product brands, K&N Filters,” Patterson said.
“The partnership with our V8 Supercars team also sends an instant message to consumers that Supercheap Auto is the place to buy K&N products.”
Tim Slade said he is excited to see the automotive powerhouse brand on his #47 Holden.
“K&N Filters is an iconic brand and well known around the world as a premium, quality brand, so I’m proud to be carry its logo on my Supercheap Auto Commodore,” Slade said.
The V8 Supercars Championship continues with the SKYCITY Darwin SuperSprint, 19-21 June.
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